The internet user base in India is expected to cross 500 million in 2016, making India the second largest user base in the world. The penetration of ecommerce in such a market is growing at an unparalleled rate, adding about 6 million new entrants per month.

Growth is at an inflection point in the industry. The number of online shoppers is expected to cross the 100 million mark by the end of 2016. India is expected to contribute to $100 bn online retail revenue by 2020.

The Indian ecommerce market is set to grow within the Asia Pacific region at a CAGR of more than 57 per cent in 2012-16.